project objective:
Create a modern, clean, and visually polished landing page for a premium cleaning company targeting the German market.
The design should not only inspire trust and convey a sense of order, hygiene, and professionalism, but also reflect the company's product approach, including a well-thought-out structure, intuitive user journey, and conversion-enhancing visual system.
The primary goal is to increase customer acquisition through a well-designed UX and visually appealing, competitive UI.
The design should not only inspire trust and convey a sense of order, hygiene, and professionalism, but also reflect the company's product approach, including a well-thought-out structure, intuitive user journey, and conversion-enhancing visual system.
The primary goal is to increase customer acquisition through a well-designed UX and visually appealing, competitive UI.
Tasks:
- Develop a unique visual concept in a light and clean style
- convey an atmosphere of safety, environmental friendliness and accuracy
- emphasize the quality of services with infographics, icons and realistic illustrations
- prepare the project for layout in Tilda, with adaptation for all devices
- integrate SEO and UX best practices: fast CTA, readable typography, minimum clicks to information
- prepare two design options and choose the best one for the customer
Decision:
A minimalist and clean visual style was chosen, using a fresh color palette of shades of mint, light purple, white, and gray.
All icons were created manually in vector, with an emphasis on readability and simplicity.,
and the content was generated using a neural network in the form of images.
Hyper-realistic images of professional cleaners, interiors, and eco-friendly products were also prepared to convey a sense of trust and quality.
All icons were created manually in vector, with an emphasis on readability and simplicity.,
and the content was generated using a neural network in the form of images.
Hyper-realistic images of professional cleaners, interiors, and eco-friendly products were also prepared to convey a sense of trust and quality.
Stages of work:
logo
The client provided basic requirements for the future logo, including stylistic preferences and associations that the brand should evoke. Based on these inputs, four unique logo designs were created, reflecting different visual approaches and moods. All versions were adapted for digital use and maintained readability in various formats.
As a result, the client chose the final version that best reflected the brand's spirit.
Wireframe
At this stage, the basic structure of the pages was developed without any visual design, focusing on logic and user scenarios.
The wireframe helped to determine the placement of key blocks, the content hierarchy, and the user's behavior on the website.
This allowed for the coordination of functionality before the visual design phase and ensured a seamless navigation experience.
The wireframe helped to determine the placement of key blocks, the content hierarchy, and the user's behavior on the website.
This allowed for the coordination of functionality before the visual design phase and ensured a seamless navigation experience.
The color palette
TYPOGRAPHY
For the project, a modern, readable Raleway typeface was chosen, which is suitable for both digital interfaces and user perception in Germany.
The typography emphasizes the cleanliness and neatness of the visual style.
At the request of the client, special attention was paid to the visual appeal of the headings and text blocks, so that the website would look professional while still being easy to understand and trust for the audience.
The typography emphasizes the cleanliness and neatness of the visual style.
At the request of the client, special attention was paid to the visual appeal of the headings and text blocks, so that the website would look professional while still being easy to understand and trust for the audience.
The project's color scheme was designed to combine light freshness, cleanliness, and trust-inducing accents to emphasize the aesthetics of professional cleaning and a premium approach.
It serves as a background and structural foundation. It creates airiness and visual order, allowing the accents to "breathe" and focus the user's attention.
A secondary accent that adds a sense of confidence, stability, and a modern approach. It balances the minty flavor well and adds personality to the brand.
The main accent color symbolizes ecology, freshness and hygiene. It is used in buttons, icons and illustrations, creating associations with purity and naturalness.
Антон Мурлыкин
2025
©
Антон Мурлыкин
2025
©
Desktop
Two versions of the website design were developed for the project — the main one and an alternative one, in order to provide the customer with a choice of style and content presentation.
Both versions are adapted to large screens and meet the requirements of modern UX: easy navigation, readable typography, visual accents on key actions and information.
Special attention is paid to space, rhythm and composition in order to create a feeling of lightness, cleanliness and a professional approach from the first seconds of interacting with the site.
Both versions are adapted to large screens and meet the requirements of modern UX: easy navigation, readable typography, visual accents on key actions and information.
Special attention is paid to space, rhythm and composition in order to create a feeling of lightness, cleanliness and a professional approach from the first seconds of interacting with the site.
Project dates:
- Полный цикл от идеи до готового сайта занял 14 рабочих дней:Research and concept: 2 days
- Prototypes and design: 5 days
- Illustration creation: 3 days
- Tilda layout and testing: 4 days
Project results:
- The website has been successfully designed in Tilda using native animation, anchor transitions, Zero blocks, and embedded application forms.
- Special attention has been paid to adaptability and visual ease: the elements are not overloaded, and the interface is airy, with smooth transitions.
- Examples of pages:
- Home
- Services (apartments, houses, offices, windows)
- Quality Assurance
- Contact and application form
- Legal information (Impressum and Datenschutzerklärung)
After the website was launched, the number of customers and applications increased by 30%